The publishing landscape is changing and the increased use of digital platforms presents exciting possibilities for your brands. Digital strategy is as much about building and reaching online audiences as it is about packaging content in new ways.
Digital versions of your magazine can complement your printed distribution with access to potential global readership at no extra cost. Measuring readership and effectiveness of ads is easy to track and makes cross-selling simpler. Back-issues can be around for longer and there are no (physical) storage issues to contend with. A wide range of digital publications also provides more options for your advertisers.
We can also help you create a marketing strategy to drive one-off purchases and subscriptions through email and social media campaigns.